In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States worldwide the annual retail sales totaled approximately $4 billion. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. Make it unique, make it your own, but most of all, make it cheesy.Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Again, closing the bag and shaking it all up helps spread any add-ons evenly over the chips. You could even sprinkle in some cotija cheese for added salt and flavor. Now, if you want to give it a little kick, you can add toppings like sliced jalapenos or some hot sauce, just as you would with nachos. If all else fails, Velveeta works well in a pinch. Ricos also has a salsa con queso dip that’ll do the trick. When it comes to cheese, there’s likely a shelf dedicated to nacho cheese and/or cheese sauce at your local grocery store, but if you can find my beloved Ricos Gourmet Nacho Cheese Sauce, then look no further because that’s your best bet as far as processed cheddar cheese in a can goes. I love to sub in some Chester’s Flamin’ Hot Fries because they’re more porous and soak up the nacho cheese well, but the original Flamin’ Hot Cheetos still can’t be beat for crunch. ![]() Brands like Takis, Zapp’s, and Andy Capp’s offer a host of spicy chips with varying heat levels. And if, for some reason, you’re not a fan of Hot Cheetos, there’s a whole flamin’ hot world out there to explore when making this at home. You might even find it on the menu of a neighborhood ice cream truck, often with the bag of chips served horizontally with the top half cut off so that it fits more sturdily in one’s palm. In Texas, the combo pops up at concession stands for sporting events or fruterias that specialize in Mexican snack foods. (Although I would not recommend pouring the cheese directly after removing it from its heat source, as you might melt a hole in the bag and be forced to eat from a bowl instead, and where’s the fun in that?) The only preparation required is warming up the cheese, but even that can be as easy as microwaving it in a heat-safe cup or bowl. So when you combine the crunch and spice of the chips with the warmth and saucy viscosity of the cheese, you have a dynamic snack with its own convenient container. And nacho cheese has always been that girl. Hot Cheetos on their own? Great, fantastic, no notes at all. Since it’s an eat-with-your-hands kind of snack, it does get a little messy, but the flavor payoff is worth it. Gripping the bag shut and shaking it up is optional, but highly recommended to ensure an even cheese distribution. The “dish” is exactly what it sounds like - a single-serving bag of Hot Cheetos opened up and nacho cheese poured directly inside. I first encountered this combination as a high school student in South Texas, so I was surprised to learn as an adult that many people haven’t tried it. Instead, you should be putting it on Hot Cheetos. But I’d argue that nacho cheese has a better use than as a topping for plain tortilla chips. Frito-Lay has been making nacho-cheese-flavored Doritos since the 1970s, and gas stations or movie theaters often have one of those cheese pumps to add gooey yellow goodness to chips. Nachos, despite being a Tex-Mex dish, are everywhere. This post originally appeared in the edition of The Move, a place for Eater’s editors to reveal their recommendations and pro dining tips - sometimes thoughtful, sometimes weird, but always someone’s go-to move.
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